BMW Stunt Causes Cinema-Goers to See Logo With Eyes Closed
Okay, this is kind of different. Car manufacturer BMW set up a giant studio flash unit behind the screen of a German movie theater. In front of the flash unit was a card with the letters “BMW cut...
View ArticleBrand News: Starbucks, GM, Groupon, McDonalds, Arm & Hammer, Clorox
Starbucks (SBUX) has pulled the plug on Seattle’s 15th Ave Coffee & Tea, an independent-café-like concept store to provide a “real-time, real-world exploratory environment” for their designers....
View ArticleBrand News: Volvo, Pork, Ben & Jerry’s, Apple, GoDaddy, United Continental
New Volvo CEO Stefan Jacoby says one major finding of a recent Volvo brand audit is that the company "must redefine its legacy of leadership in safety by not only keeping up structural and design...
View ArticleBrand News: Bing, Nissan, Honda, Toyota, Google, CNN, Walmart
Microsoft's Bing has apologized for its #SupportJapan tweet promising to donate $1 for every retweet of its pledge to donate up to $100,000 to Japan earthquake relief efforts. Critics say the...
View ArticleVideo: They’re Back – Kia Soul Hamsters Debut New Spot
The Hamsters save the day in this latest spot.MediaBistro 8/26/11
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